Love the journey

Client: Adobe

Dir. Lainey Richardson

Production company:Caviar

Social film

Only 4.4% of young people in the creative industries are from minority backgrounds. ​And one of the main barriers is their parents, because many of them would rather see them go law, medicine or finance. This campaign showed that with support from parents, the journey to realising your creative dreams and ambitions can be easier. In the film, Mercury prize winning rapper Little Simz writes a heart-warming love letter to her number one fan, her Mama. Thanking her for nurturing, supporting, making sacrifices and being there for every part of her journey. 

Featured:

https://blog.adobe.com/en/publish/2021/10/04/adobe-love-the-journey-little-simz-inspire-young-people-creative-passions-creative-pursuits

https://www.wonderlandmagazine.com/2021/10/20/abobe-little-simz/