Dream Bigger

Client: Adobe x FA Cup

Dir.Margot Bowman

Production Company: Merman

Social film

This film, starring Arsenal Striker Alessia Russo, and Man City Goalkeeper Khiara Keating, plus a supporting cast of grassroots players and fans, celebrates the energy and passion of Women’s FA Cup football and inspires the next generation of players and fans to “Dream Bigger”

The Adobe Women’s FA Cup has come a long way since Southampton Women’s FC won it in 1970. Fast forward fifty-four years and the competition is more popular than ever. A new thee year partnership between Adobe and The Football Association seeks to inspire the next generation of young girls and women who dream of becoming professional players, increase fan base and elevate the profile of the competition even further.The film is a rousing anthem to the barriers broken within the women’s game.

A huge launch event at Wembley Stadium followed, inviting players, football pundits, influencers and press. Those invited could create their own football kits with bespoke club badge and their vision for the future of women’s football, all using Adobe Express.

RESULT: There was a 59% increase in the use of Adobe Express templates as a result of the campaign. 10m+ total interactions (video plays)