skincare secret

Client:Olay Regenerist

Dir. Georgette Pascual

Production company: Mad Cow Films

TVC linear/VOD/social

In this TV spot, comedian and star of Chicken Shop Dates Amelia Dimoldenberg, shares her skincare secret: Olay Retinol 24 at night and for the day, Hyaluronic and Vitamin B5. The perfect ingredients for glowing, smooth and hydrated skin. But it didn’t stop with the one ad, Olay wanted to create an evolved TVC strategy that allowed them to talk about the brand’s hero night-time Retinol range and how it can be used with the leading day ingredients with different copy aired at different times of year to maximise sales and encourage a new younger audience to purchase their products. The ad’s deliver the night and day messaging whilst utilising the brand ambassador, Amelia, to drive relevance building on the success of previous ads.This is the 6th in a series of TVCs produced for P&G,Olay featuring ambassadors Jazmin Sawyers(Olympic Athlete)and presenter, Angela Scanlon.