fairy X Vogue Williams

Client: P&G,Fairy

Dir, Justin Hackney

Production Company: Mad Cow Films

P&G fabric care brands invest heavily in promoting the safe use of their products, particularly their PODS liquid laundry capsules. These PODS are made from highly concentrated ingredients to be able to give a superior clean to other forms in their pod formula. However, like all household cleaning items, they can be dangerous in the hands of children and cause injury if bitten or squeezed. Through advertising Fairy Non-Bio has encouraged parents to be aware of this danger and instructed parents to 'Close the pack with a 'click-clack' and always keep out of reach of children'.In this Ad Fairy use their ambassador Vogue Williams (and son, Theodore) to educate parents on the safe use of of Fairy PODs to drive behaviour change by making consumers remember to close the box and store it away correctly.