VAX CAM

Client: Major of London/TFL

Production company: in-house design and production

OOH, social and cinema

The Vax Cam campaign with the Mayor of London’s office was designed to encourage young Londoners to get the covid vaccine. ​Inspired by the NBA kiss cam, we filmed young people all over London getting and celebrating their Covid-19 vaccine​. The footage was enhanced by designers who brought our LOVE of London to life with fun stickers. The content was relayed across the capital via; OOH sites, including Piccadilly, digital screen, bus stops and selected London cinemas, to remind young people to get vaccinated and get back to what they enjoy and had been missing in life due to the pandemic.