ARIEL X WWF COLDWASH SALON

Client: Ariel/WWF

Production Company: Grafitecture + in house design and production

Live Activation,PR

The world’s first Cold Wash Salon by WWF and Ariel opened in Hamburg, Germany. Designed to only wash on 30 degrees, in a bid to help save Mother Earth and help consumers to rethink washing hotter. We transformed a regular working laundrette to reflect the beautiful exotic landscape that WWF helps to preserve. The foliage illustrated are plants that grow in colder climates, paired with the animals that live within those habitats.  This was intertwined with a cold-water landscape that was representative of Ariel’s cold wash technology. The intricate and prominent feature of the layering aesthetic that ran throughout the campaign, brought the butterfly effect methodology to life. Signalling that one small change in your home, can indeed help save the world.