Samsung Bespoke
Client: Samsung Electronics x Casely-Hayford
Photographer: Lily Brown + In-house design & production
Social, press/editorial
Samsung is known for its technology, but with the launch of their new savvy Bespoke modular fridges, allowing customers to customise their kitchens, they wanted to also be part of the design and lifestyle conversation.
So, knowing when it comes to fashion, inspiration can literally come from anywhere we found the perfect partner in iconic British fashion house, Casely-Hayford, (who specialise in bespoke fashion) to design the first ever modular fashion line to complement Samsung’s product range. The Maria shirt, with or without sleeves and a collar, the Lea trousers, with detachable skirt, and Malika jacket, fully reversible, allowed customers to build a wardrobe that’s fit for the future – fewer garments, but multiple looks and designed to compliment the fridge range. The garments were available as a limited-edition range from the Samsung and Casely-Hayford website and sold out within 2 weeks.
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